Center for Student Engagement
Marketing Work
As the Marketing & Design Intern at Loyola's Center for Student Engagement (CSE), my primary responsibility was to curate and craft engaging, informative content for the Loyola community on Instagram and across campus. Additionally, I actively contributed to strategic planning for signature event marketing and collaborated with partner organizations to enhance our reach and impact. In this role, I had the opportunity to experiment with innovative marketing strategies, embrace creative risks, and, most importantly, significantly enhance my marketing and design skills.
— INSTAGRAM —
Following: 3,500+ Posts created: 67 / Reels created: 24
Grew account following by 19.5% in first three weeks of employment
Received over 20,372 engagements on top three performing Reels
— STRATEGIC PLANNING INITIATIVES —
FINALS BREAKFAST
I had the opportunity to witness my creative designs come to life at Loyola's Semi-Annual Finals Breakfast, a recurring highlight during finals week each semester. This event caters to over 3,000 students, offering them valuable opportunities to unwind and recharge during the demanding finals period. With the creative freedom and support of my colleagues, I developed marketing initiatives that effectively captured the essence of a 'breakfast-for-dinner' dining experience and the overall relaxed atmosphere of the event.
WELCOME WEEK
As an integral part of Welcome Week, I take on the crucial task of generating awareness about the variety of events through diverse multimedia content. Beyond promotion, my mission is to help create connections and a strong sense of belonging among our incoming first-year students, setting the stage for a vibrant and inclusive Loyola community.
